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Japan's No.1 Skincare Brand
Japanese skincare techniques focusing on hand touch to assess and improve skin moisture, smoothness, firmness, and elasticity.
Transformative skincare with gentle stretching, patting, and massage techniques to enhance product absorption and improve skin health.
One Super Hydrator Lotion is sold every 2 seconds in Japan.
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Join NowReviews
Excellent 4.78 based on 7,287 reviews
Amanda G.
Verified Customer
I love this product! It's affordable, and a little goes a long way. Keeps my face moisturized all day with a healthy glow. I often get compliments on my skin. It doesn’t take much when using it, which is great.
April 8, 2024
Katarina
Verified Customer
You won’t regret this! My favorite skincare product. The masks deeply moisturize, leaving my skin feeling alive and nourished. I often receive compliments after using them, which is a nice bonus!
March 29, 2024
Queen Padilla
Verified Customer
It feels smooth and dries quickly. Overall, a good deal. I’m curious to see how it performs long term with my skin.
June 6, 2024
Sailor
Verified Customer
I should sign up for the subscribe and save option. I've bought this monthly for six months. My skin is clearer, pores look great, and I’ve gained confidence. I don’t need foundation anymore after a few weeks of use.
June 25, 2024
Himalayan Consulting
Verified Customer
Lasting, glowing moisture. My first Hada Labo bottle was a gift, now I’m on my fourth order. This serum provides instant moisture and a nice glow. It’s long-lasting, fragrance-free, and travel-friendly. I’ve experienced no breakouts or irritation.
March 12, 2024
Katie J.
Verified Customer
I love this brand! It makes a noticeable difference in my skin. No residue and a great moisturizer. It goes on smooth, leaving my skin feeling soft. I’ve already seen improvements in my skin.
June 17, 2024
Christine F.
Verified Customer
Love these sheet masks after a day in the sun! They are incredibly refreshing and help to restore moisture and calm my skin.
April 24, 2024
Teresa
Verified Customer
I’ve bought this twice, which means I liked it and it worked for me. It hydrates well, absorbs quickly, and has no scent. It doesn't feel heavy. While it doesn't eliminate wrinkles, my skin feels softer and more hydrated.
May 26, 2024
Jonas
Verified Customer
Great face cream, but faulty shipping. It’s the only one where I’ve seen visible changes in my skin. Unfortunately, shipping can be difficult, with customs issues and sometimes the product not arriving at all.
July 9, 2023
Alice P.
Verified Customer
I use this product daily. It blends well with my skincare and makeup routine and has a soft finish. It’s affordable compared to pricier products. Despite my combo skin type prone to breakouts, it works well. Definitely recommend!
January 15, 2024