Asian Face Masks - The Pinnacle of Japanese Skincare
Face masks, especially in sheet form, have become an integral part of skincare routines worldwide, shedding the old image of...
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120 YEARS OF JAPANESE WISDOM
Welcome to Hada Labo Tokyo, where time-honored Japanese tradition merges with modern skincare innovation. We're dedicated to enhancing lives through effective skincare routines.
Our History
Celebrate over a century of skincare expertise from Rohto Pharmaceuticals, established in 1899 and now embodied by Hada Labo. Our legacy is built on a steadfast commitment to skin health, emphasizing simplicity, reliability, and efficacy across generations.
Craftsmanship and Innovation
At Hada Labo, traditional Japanese craftsmanship harmonizes with cutting-edge technology. Our skincare solutions, featuring our unique Super Hyaluronic Acid and carefully selected ingredients, are designed to hydrate and comfort dry, dehydrated, and sensitive skin. This blend of trust, simplicity, and efficacy makes us a preferred brand.
Our Philosophy
We prioritize purity and simplicity, avoiding dyes, parabens, fragrances, and mineral oils. Our products, meticulously crafted by pharmaceutical scientists, embody trust and gentleness.
Essence of Simplicity
Our guiding principle, "Give the skin what it needs, and nothing unnecessary," reflects Japanese simplicity. This philosophy, focusing on effective yet uncomplicated products, has made us Japan's top skincare brand for over a decade.
Quality and Accessibility
We believe premium skincare should be accessible. Hada Labo offers high-quality formulations with refined textures to address various skin concerns daily. Experience the benefits of our renowned Lotion No.1 - Super Hydrator and Intense Hydrating Skin-Plumping Gel - Day & Night, setting industry standards and nourishing your skin every day.
Founded in 2004, Hada Labo was developed in Rohto Pharmaceuticals' state-of-the-art labs in Kyoto, Japan, leveraging over a century of pharmaceutical expertise.
For six consecutive years, Hada Labo has led Japan's face care market across five key categories: lotions, milks, creams, masks, and essences.
Every two seconds, Hada Labo's super hydrating Lotion is sold in Japan, highlighting its immense popularity and effectiveness.
Since 2016, Hada Labo has expanded to nearly 20 global markets, with its European debut in Poland, marking its growing international presence.
Discover the Secrets to Perfect Skin
Japanese Facial Care Ritual - Discovering the Secret to Radiant Skin
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Does Oily Skin Need Moisturizing?
Many people with oily skin often make mistakes in their skincare routines. The most frequent errors include over-drying the skin...
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